For my last research project, I wanted to experiment with a new format. The addition I made to the template for this research project was a long-form Figma slide in which I would scroll with the audience sharing different findings that correlate to the part of the page we are all looking at.
The advantage of this new technique was that the findings were shown in context, at a pace similar to the customer’s experience, and helped stakeholders emphasize with findings like moments when scroll fatigue kicked in for our customers. For these findings, I also created a visual pattern to highlight triangulated data from analytics and AB testing. This was a really fun way to share findings and themes from one of my projects.